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About Search Engine Visibility

Foreword by Danny Sulllivan

Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites.

Most web developers/designers build a site first and worry about "searchability" later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to index and (b) directory editors tend to reject. This book teaches developers/designers, programmers, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

Topics covered in this book include:

How to write search-engine friendly sales copy
Search-engine friendly design solutions
How to increase your web site's popularity
Solutions for dynamic web sites
What types of search services are available (search engines and directories)
Submission guidelines
How to optimize PDFs
How to optimize graphic images for search engine visibility
How to optimize video files
How to optimize audio files
Blog optimizaton

For more information about our search engine marketing, training, and search engine advertising services, please fill out our contact form or call us at 847-426-8978.

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Available in Japanese!