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New Book Outlines Web Design Techniques for High Rankings in Search Engines: Companies Can Save Thousands in Online Marketing, PR and Advertising CostsCARPENTERSVILLE, Ill. (January 27, 2004) – Search Engine Marketing (SEM) expert Shari Thurow’s recently published book, Search Engine Visibility, teaches readers, in easy-to-understand language and with techniques that can be implemented immediately, how to design and write copy for a Web site that can be easily found by the search engines. "Simply building a Web site is no guarantee that important target audiences will visit that site," said Thurow. "One of the primary ways in which people find Web sites is through search engines. If a Web site can be easily found by the search engines, the amount of qualified traffic it receives will greatly increase, thereby maximizing sales and other business opportunities." The only SEM book that features best practices – in fact, this is the only search engine friendly design book currently on the market – Search Engine Visibility teaches search engine approved design methods that are not considered spamming or cloaking, which are techniques of trying to obtain optimal search engine positions via unethical and unprofessional means. A search engine friendly design will naturally increase the amount of qualified traffic to a Web site. Subsequently, companies can save thousands of dollars in onlinemarketing, PR and advertising costs, freeing up resources for use in other vital areas, such as broader marketing, PR and advertising efforts, as well as product development, employee training, new business ventures and more. Danny Sullivan, leading pioneer of the SEM industry, as well as founder of Search Engine Strategies , the premier SEM industry conference, and founder and editor of Search Engine Watch , the foremost guide to search engines, said: “Shari Thurow has been a leader in helping guide people toward better search engine design through her writing and speaking. Now Shari has put her knowledge into book format, and it is a great companion for anyone involved in constructing Web sites.” All seasoned search engine marketers and web developers, as well as college students and recent college graduates in SEM or web design will benefit from reading Search Engine Visibility. "Developers should know how to design search engine friendly sites from the very beginning. With this knowledge, any professional in the industry will be a more valuable asset in the job market and to the clients they serve, greatly increasing their earning potential," said Thurow. Thurow also identifies as a target audience advertising and marketing agencies that offer SEM and web development to clients, then outsource the services to a separate SEM firm. "Advertising and marketing agencies need to have a basic understanding of how search engine marketing works and what they should and should not promise clients and Search Engine Visibility will teach them these principles," said Thurow. Given the ever-changing world of search engine technology, Thurow has created a companion Web site for Search Engine Visibility at www.searchenginesbook.com. The site features the latest information about search engine friendly design, additional resources and tips and updates to the book as needed. Search Engine Visibility was released by New Riders in early January 2004 and has already sold more than 4,000 copies in the United States and abroad. The book retails for $29.99 and is available at www.newriders.com and www.amazon.com, as well as leading bookstores and discount retailers. Thurow will regularly post answers to questions she receives about web design and search engines to the site. Visit www.searchenginesbook.com and/or contact her at info@searchenginesbook.com. About Shari ThurowShari Thurow is the webmaster and marketing director for Grantastic Designs, Inc., a web development and search engine marketing firm in the suburbs of Chicago. As a speaker and trainer on the topics of search engine friendly Web site design, web copywriting, and link development, she has been a four-star rated speaker at Web site design and online marketing conferences worldwide, including the leading industry conference for the SEM industry, Search Engine Strategies. Outsourced to many firms throughout the United States, she has a 100 percent success rate for getting client sites ranked at the top of search engine and directory queries. Thurow is also the founder of the I-Design Discussion List, which discusses all aspects of effective web design, including look and feel, navigation, ease of use, database management and download speed. Thurow has been featured in many publications, including PC World, Crain's Chicago Business, Inc. magazine, MacWorld, Wired and ComputerUser.com. She has also received numerous design awards and content awards, including top site honors from Lycos, Business 2.0, and Computer User Magazine. About New RidersNew Riders is an imprint of the Berkeley-based Peachpit Publishing Group, which has been publishing top-notch books on the latest in graphic design, desktop publishing, multimedia, Web publishing, and general computing since 1986. Its award-winning books feature step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice for computer users of all sorts. The Peachpit Publishing Group represents an elite collection of the world's top computer book imprints specializing in graphics and design, including its flagship, Peachpit Press, as well as New Riders, Adobe Press and Macromedia Press, among others. The Peachpit Publishing Group is a part of Pearson Education, the world’s largest integrated educational publisher (a Pearson company, NYSE: PSO).
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