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Search Engine Visibility press kit
The Search Engine Visibility press kit is available in HTML format.
Press Contact
Author
Shari Thurow, Founder and SEO Director
Omni Marketing Interactive
E-Mail: sthurow@search-usability.com
Phone: 847-426-8978
Cell: 847-754-6166
Location: Elgin, IL
Time Zone: Central
About Search Engine Visibility
The first edition was published in January 2003, Search Engine Visibility is the industry standard
for search-engine friendly web site design and best practices in search
engine marketing.
Why you should purchase Search Engine Visibility:
- Only book available that explains how to create search-engine friendly
web sites.
- Shari Thurow is the top specialist in the world on search-engine friendly
design.
- Trusted resource by both clients and search engines alike.
- 100% success rate on improving clients’ search engine visibility.
- Details "best practices" for designing search-engine friendly
web sites.
- Dispels the myths behind search engine marketing and provides long-term
solutions for success.
Search Engine Visibility's supplemental companion site is available at
http://www.searchenginesbook.com/.
Most web developers and designers build a site first and worry about
"searchability" later, which is a costly mistake. Companies
spend thousands of dollars on a site that (a) the search engines are unable
to index and (b) directory editors tend to reject. This book teaches developers/designers,
programmers, and online marketers about what pitfalls to avoid from the
beginning so they can provide their clients with more effective site designs.
Topics covered in Search Engine Visibility include:
- Best practices for designing search-engine friendly web sites
- How to write search-engine friendly sales copy
- How to increase your web site's popularity
- Solutions for dynamic web sites
- Submission guidelines
- Common myths and misconceptions about search engine marketing
Free Articles & Resources
Myths & Scams
Hits
vs. Visitors – scams in online marketing
www.search-usability.com/hitsvisits.html
Learn how online marketing scam artists try to deceive web site owners
by confusing the terms "hits" and "visits."
Site
submission and search engine lead times
www.search-usability.com/searchengine.html
Don't fall for this common scam of an email warning that claims your site
cannot be seen in the search engines.
Web copywriting
Tips for writing web site content
www.searchenginesbook.com/content.html
Get five quick-and-easy tips for writing web site content that can help
your site obtain higher search engine visibility.
Copywriting
for search engines, directories, and web sites
www.search-usability.com/copywriting.html
Learn where to place your most important keyword phrases on your web site.
Search Engine Marketing
What to look for in a search
engine marketing specialist
www.searchenginesbook.com/searchenginemarketing.html
Search engine marketing encompasses a number of marketing skills, including
site optimization, keyword research, paid listings management, and search
engine advertising. Article explains the different types of search engine
marketing available.
Essentials
of a search engine optimization campaign
www.search-usability.com/seoessentials.html
A successful search engine optimization campaign begins with a strong
foundation. Learn the essential components of a search engine optimization
campaign to save your company thousands of dollars in time and expense.
Tips
for getting listed in directories
www.search-usability.com/directories.html
Strategies for being listed well in the human-based search engines are
different from the strategies for being listed well in the crawler-based
search engines. This article tells you how to get your site listed well
in the human-based search engines.
Search engine submission
www.searchenginesbook.com/submission.html
Learn how to properly submit to your site to both the human-based search
engines and crawler-based search engines.
Link
popularity and search engines
www.search-usability.com/linkpopularity.html
Because link popularity is essential for obtaining top search engine visibility,
learning how to build quality, credible links to your web site should
always be a part of your search engine marketing campaign. Learn how to
begin and monitor your link development program.
Web Site Design
What is search-engine
friendly design?
www.searchenginesbook.com/searchenginefriendlydesign.html
Many online marketers believe that building search-engine friendly web
pages is designing web pages for each of the major search engines. Get
the full explanation of what constitutes a search-engine friendly site
design.
5 Basic
Rules of Web Design
www.search-usability.com/5rules.html
Just as a successful search engine optimization campaign begins with a
strong foundation, a successful web site has a foundation of basic design
principles.
Story ideas
Google AdWords vs. Others
Which pay-per-click search engine advertising campaign is better for your
business? This article will help you decide.
The Truth About Search Engine Placement Firms
Many business contract "Search Engine Optimization" (SEO) companies
for the purpose of generating targeted traffic and sales from the search
engines. Unfortunately, many SEO companies do more harm than good.
- Guarantees are gimmicks - you cannot guarantee rankings in search
engines
- Many “fix” it so you pay whether you receive results or
not
- Use “SPAM” techniques which get you blacklisted from search
engines
- The myth of no risk SEO - not changing your website is a farce
Beware Of Web Site Promotion Scams
Has your inbox been flooded with emails from online promotion companies
shortly after you submit your web site to Yahoo? Be very careful how you
proceed, because these companies could get your site banned from the search
engines. Learn the "red flags" that indicate an unethical search
engine marketing firm.
- The common SEO scams and how to protect yourself
- The site submission and search engine lead time scam
- The hits vs. visits scam
The Truth About Meta Tags
One of the most common myths about meta-tags is that they are the "secret
ingredient" to obtaining optimal search engine rankings.
- Some search engines (and almost all directories) do not use meta
tags
- Meta tags serve a dual-purpose – relevancy and click through
- The essential steps to effective meta tags
Search Engines: Understand The Basics Before Optimizing Your
Web Site
If your SEO firm does not address the components that make up the foundation
of a successful SEO campaign, you will not receive results that matter
in the long-term.
- Use the 3 essential components: text, links, popularity
- The problems of poor coding, JavaScript, Flash, and databases
- How to build your “popularity”
The Evolution of Paid Programs in the Search Engines
Should you pay to get your site listed in the search engines? Confused
about the differences between paid submission, paid inclusion, pay-per-click,
and trusted feed programs. This article explains these differences and
the advantages and disadvantages of participating in each type of program.
- Why paid inclusion does not mean paid relevancy
- How to get top rankings quickly with paid inclusions
- Here and how to use paid inclusion
What To Look For In An Online Promotion Company
Search engines are the primary way most people find web sites, but web
site designers forget to think of this when they create their sites. Often,
site designers will make the mistake of building the web site first and
then contacting a search engine optimization (SEO) specialist to make
that site search-engine friendly.
- Important points to consider when looking for an SEO specialist
- How to recognize frauds and scams
Quote sheet
Use these quotes as filler for your articles and news stories. If you
can't find what you're looking for, contact Shari Thurow, Marketing Directory
at info@searchenginesbook.com
or call 847-426-8978 for more information.
Beware of position checking software:
"After speaking directly with representatives at the major search
engines, I cannot endorse any position checking software because it appears
that no one has got permission from the search engines to perform automated
queries. Besides, a web site owner's focus should not be on the number
of top positions his site receives. His focus should be on receiving quality
traffic over time. And that can easily be measured with the various site
statistics software on the market." – Shari Thurow
Give Them A Well-Designed Site:
“Use caution before spending money to have your site ranked by a
third party, because things are changing constantly in the search engine
world. There is no guaranteed way to getting ranked highly in the search
engines, but the most tried-and-true method is having a well-designed
Web site to begin with.” - Shari Thurow
Give Them A Good Site:
“Web developers can still do one more thing (short of opening their
wallets) to improve their chances of a high ranking with a search engine.
It's simple. Help the search engines do their job. Give them a good site!"
- Shari Thurow
What Directory Editors Look For:
"Directory editors are looking for certain qualities in a web site,
such as legibility, ease of navigation, and quick download time,"
she said. "These qualities are not only important to directory editors,
they are also important to a site's end users. There is no point in having
a #1 position in Google if people aren't clicking on the link(s) to your
site and actually using your site. " - Shari Thurow, from the Search
Engine Strategies conference
Help Search Engines Provide Relevant Results:
“My philosophy is simple. The search engines' goal is to provide
relevant search results. So if you want to use the search services, you
should help them deliver relevant results. Follow the rules and guidelines
they have set forth in their own sites, in publications like Search Engine
Watch, and at conferences. That way, both you and the search services
will benefit.” - Shari Thurow
Meta Tags Are Over-Hyped:
“Meta tags are over hyped since many of the major search engines
don't use meta-tag content when determining search results. But meta-tags
should be written well for the search engines that do use them. The title
tag is more important than meta tags. The title tag has always been more
important than meta tags.” - Shari Thurow
Doorway Pages Are Bad – Information Pages Are Good:
“Doorway pages are Web pages created specifically for search engine
positions. They are not created to benefit end users. Information Pages,
on the other hand, are specifically created to benefit your end users
because they provide information that your target audience is interested
in. Because Information Pages are a part of your web site, they can help
your site gain more popularity in the search engines AND the directories.”
- Shari Thurow
Doorway Pages Are Spam:
“Many people do not understand how doorway page companies work.
They create thousands of pages for a single keyword or keyword phrase.
All of these pages are fed to the search engines, polluting their indices
with unnecessary information. They are not pretty, and they often contain
so much gibberish they must be [hidden]. End users would not continue
visiting a web site if they viewed these pages." - Shari Thurow
The Key To Successful Directory Submissions:
The key to success with directory submissions is to write a clear, concise
and accurate description of your site, and also to submit it to the most
appropriate category. Nine times out of 10 people don't pick the right
category because they think 'Where do I want to be?' rather than 'Where
do I fit?' You have to look at it from a [directory editor's] point of
view." - Shari Thurow
Search Engine Spiders Do Not Care About Fancy Web Sites:
"Search engine spiders don't care about your logo, or how cool your
Flash site looks. As much as branding experts and ad agencies like to
use marketing "buzzwords" for offline publications, using marketing
buzzwords on your site can be a very costly mistake." – Shari
Thurow
For more information about our search engine marketing, training, and
search engine advertising services, please fill out our contact
form or call us at 847-426-8978.
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