|
 |
 |
 |
 |
|
|
|
Search engine marketing conferences
Search engine marketingThe best search engine marketing conference is, without a doubt, Danny Sullivan's Search Engine Strategies conferences. Danny has done a great job building this conference since 1998 to meet the needs of online marketers, site designers, and advertisers. For people who are new to search engine marketing, Danny has created a Fundamentals Track which includes an introduction to search engine marketing, a search-engine friendly design session, and writing for search engines sessions. For online marketers who are interested in search engine advertising, he has created a Advertising & Marketing Track. Topics for those sessions include paid listings tools, conversion metrics, and how to perfect your paid listings. Search Engine Strategies also contains related, advanced topics such as legal issues, optimizing non-HTML content, site clinics, and more. You can meet search engine representatives at these conferences and get direct answers to your questions. Note: Even though I am a regular speaker at this conference, I would pay to go every year, minimally. You will be hard-pressed to find such a large congregation of experts available in one place.
Site design and usabilityTwo of my favorite usability conferences are from User Interface Engineering and the Usability Professionals Association (UPA). I lumped both design and usability together because I feel that the two are not mutually exclusive. Jared Spool is one of my favorite usability experts. He is a great speaker and is thoroughly knowledgeable on a variety of design and usability topics such as Flash and shopping cart sites. Since popularity is a part of search engine optimization, having a user-friendly web site is extremely important. The Usability Professionals' Association also provides conferences with outstanding tutorials and workshops. What is great about usability conferences is that the speakers truly measure the quality of their results and not merely present anecdotal evidence. Search engine experts can learn plenty from usability experts. Related resources:
If you would like to ask me a question that you feel would be appropriate for the Ask the SEO Expert section, please fill out our contact form. For more information about our search engine marketing, training, and search engine advertising services, please fill out our contact form or call us at 847-426-8978.
about the author | about
the book | book reviews | bonus
materials Copyright ©2002-2008 Shari Thurow and New Riders. All rights reserved. |
|
Related topics: |
|
 |
