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Search engine marketing glossary - D
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Dead link
A link to a web page that does not exist on a web server.
Deep linking
Linking to content that is two or more directories deep within a web
site. Can also be linking directly to individual web pages within a
site, rather than to the home page.
Destination page
The web page a visitor is taken to after clicking a search engine listing
or advertisement. Also known as a landing page.
Directory
Web site that focuses on listing web pages or sites by specific categories,
using human editors to manually place web sites or web pages into the
categories. Commonly called a "human-based" search engine.
Directory enhancement
The process of selecting the most appropriate category (or categories)
in a directory and writing a keyword-rich description that accurately
describes the content of a web site or web page.
DNS
Abbreviation for Domain Name System. The DNS translates URL text addresses
(such as companyname.com) into a numeric Internet address (such as 201.214.12.6).
DNS lookup
The process of converting a unique IP address (of a site visitor) to
its domain name. Often used in site statistics software to analyze server
log files.
Domain name
Generally, a text address that corresponds to one or more numeric IP
addresses. An exclusive name that identifies a web site, such as companyname.com.
Doorway domain
A collection of doorway pages on a web site. A doorway domain's sole
purpose is to rank well on the search engines and to redirect traffic
to a different site.
Doorway pages
Web pages created specifically for obtaining top search engine positions
and not to benefit end users. Typically computer generated, doorway
pages are usually created to rank high on specific search engines and
are often cloaked.
Download
The process of retrieving information from a main source to a peripheral
device. Browsers download
web pages from a server.
Dynamic HTML
An HTML extension that enables web pages to react to the end users'
input, such as displaying a web page based on the type of browser or
computer end users are using to view the page. HTML and CSS
rely on JavaScript
to make web pages interactive.
Dynamic IP
An IP address that changes every time a user connects to the Internet.
Dynamic URLs
The URL of a dynamic web page. Dynamic URLs typically contain characters
such as ?, =, %, +, cgi,
or cgi-bin.
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Glossary, or if you would like more information about our search engine
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