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Search engine marketing glossary - H

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Hallway page

A site map created specifically for doorway pages on a web site.

Hidden text

Text on a web page that is not visible to end users in a browser, at any time, but is visible to search engine spiders. Considered spam by all the major search engines if used to artificially increase keyword density.

Hit

A single request made to a web server for an object on your web site. The object can be an HTML file, a graphic image, or any other embedded object, such as a sound file, in your web pages.

HTML

Abbreviation for Hypertext Markup Language. A cross-platform, text-formatting system for creating web pages, including text, images, sounds, frames, and animation.

HTTP

Abbreviation for Hypertext Transfer Protocol. The system used to transfer data between a web server and a browser.

Hypertext link

A word or set of words placed inside an anchor tag.

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