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Search engine marketing glossary - O

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Obfuscation

The act of misrepresenting web page content to site visitors. Similar to cloaking, search engine spiders see one page, and visitors view a page with different HTML code and content.

Optimization

The process of designing, writing, coding (in HTML), and submitting web pages to the search engines to increase the probability that your web pages will appear at the top of search engine queries for selected keywords and keyword phrases. The process of making a web page as perfect or effective as possible for end users and the search engines.

Outbound link

A link from a web site to a different web site with a different domain name.

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