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Search engine marketing glossary - WXYZ

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Web copywriting

The process of writing content specifically for display on web pages, including potential search result pages.

Web site

A collection of web pages, usually found under one domain, generally formatted in HTML, that contain text, graphic images, and multimedia effects such as sound files, video and/or animation files, and other programming or scripting elements such as Java and JavaScript.

XHTML

Abbreviation for Extensible Hypertext Markup Language. Is a hybrid of XML and HTML. Web pages designed in XHTML should look the same across all platforms.

XML

Abbreviation for Extensible Markup Language. XML enables web site designers to create customized tags to describe data.

Z-index

In CSS, the z-index property sets the stacking order of an element, usually a layer. Layers with greater z-index numbers will appear in front of layers with lower z-index numbers.

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