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Search engine marketing rules
The search engines and directories all have general guidelines on their own sites. So it's important to bookmark those pages and revisit them every month to see if they've added new information. Here are some current URLs to monitor: I have listed some excellent links in my Links & Resources page. But if I had to choose my top resources:
Forums are great, except there is a lot of misinformation being propogated in them. So proceed with caution. If you're lucky, a search engine representative will contribute to the discussion. I know that bookmarking pages, reading weekly or monthly digests, etc. is time-consuming. But it's necessary if you want to stay on top of the search engine game. Though I have to admit, principles don't change. As long as your web site follows basic usability and information retrieval principles, it should not have any problems receiving qualified search engine traffic.
If you would like to ask me a question that you feel would be appropriate for the Ask the SEO Expert section, please fill out our contact form. For more information about our search engine marketing, training, and search engine advertising services, please fill out our contact form or call us at 847-426-8978.
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