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Search engine optimization servicesSearch engine marketing and optimization is designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and keyword phrases. Proper site submission and monitoring is also important. We currently have a 100% success rate at getting client sites listed at the top of search engine results since 1995. A variety of options are available for increasing your site's search engine visibility:
Keyword researchAll search engine marketing begins with keyword research. We will do the necessary keyword research to determine the best search engine and directory keyword phrases for your business. The most effective search engine marketing campaigns have a combination of: effective keyword selection, optimal keyword placement, and solid link development. Keyword research can be done for search engine optimization, directory placement, and pay-per-click search engine campaigns.
Search engine copywriting and keyword placementRewriting your web pages for better search engine indexing is the next step. We can help you write more effective titles, meta tags, and other web text. We also provide training in this area.
Site design analysis and recommendationsVery few people design web sites with search engine visibility in mind, which is what makes us unique. The most cost-efficient time to contact us to help you optimize your design templates in the initial design or redesign phase. Even if we did not design your site, we can help you make HTML and scripting modifications that can help your site index better in the search engines.
Information Page developmentA series or group of web pages, called Information Pages, that are tailored specifically for end users who find your site via both the search engines and directories. They are built in to your web site and visually match your current design. They are not considered search engine spam, and every web site should consist of a wide variety of information pages (such as FAQs, category pages, product pages, etc.) Information page development generally costs between $200 to $600 per page (cost is dependent on the complexity of the pages created) with a minimum commitment of 8 pages.
Web directory submissionWeb d irectory enhancement and link development are a very important part of an online marketing plan. In fact, link popularity has become increasingly important for achieving top search engine visibility. What is important to remember that the strategies for being listed well in the directories are different from the strategies for being listed well in the directories. I can provide a variety of services for making your site more "findable" in the major directories:
Pay-per-click (PPC) search enginesA successful pay-per-click search engine campaign involves multiple tasks:
Select all of these search engine advertising services, or only the ones you need to get the best PPC campaign for your business.
Search engine visibility trainingNo one knows your web site as well as you do, we have often found that training your company or a few select designers in your company is more a cost effective solution. We train on keyword research, placement, HTML coding, search engine copywriting, and Traffic Node creation. We have also trained companies in search engine optimization techniques and tailor our training for different departments (IT, Art Department, Web Development, and Content Providing).
Any comments or suggestions we make about increasing your site's search engine visibility are purely from a search engine perspective. We do not tell companies that a web site is "good" or "bad." We are merely state what the search engines will be indexing. So when we make a recommendation, we are basing it on site statistics, marketing data, and research. Consulting costs are $200/hour. If you need a quick consultation and with a fast turnaround time, we do accept credit cards.
For more information about our search engine marketing, training, and search engine advertising services, please fill out our contact form or call us at 847-426-8978. about the author | about
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Despite
what other search engine marketing companies claim, no one can guarantee
top search engine placement because there is a 3rd party who has
all of the control: the search engines. What we can guarantee is
that we will assist you with keyword selection, keyword placement,
and optimal HTML coding to help make your site more search-engine
friendly for the current search engine algorithms.